How I Network at a Conference

Attending a conference is a fantastic opportunity to learn and network, but most people don’t maximize the networking side of things. I’ve attended and spoken at over 1200 conferences, and I’ve picked up a few tricks along the way to ensure I’m making the most of every event.

Here’s how I network at a conference to maximize connections:

1. Plan Ahead: Before the conference, I make a list of people I want to meet. I reach out to them via LinkedIn or email, letting them know I’ll be there and would love to connect. This proactive approach sets the stage for meaningful interactions. I don’t blanket every attendee, I am selective and preset about 3 appointments to meet in person.

2. Be Present During Breaks: During the breaks, happy hours, meals, etc…, I focus on being fully present. It’s tempting to check emails or get lost in social media, but being attentive to the social part of the conference makes for better chances to connect with people in the room.

3. Start the Conversations: I always strike up conversations with new people. I start with simple questions like, “What brought you to this conference?” or “What did you think of the last session?” This helps break the ice and often leads to deeper discussions. Look for people who are standing alone as sometimes they are hoping someone else will break the ice.

4. Follow Up: After meeting someone, I make a note of our conversation and follow up within a few days. A personalized message referencing our discussion goes a long way in building a lasting connection.

5. Leverage Social Media: I share my conference experiences on social media, tagging new contacts and praising the event. This not only amplifies my presence but also keeps the momentum going long after the conference ends.

6. Host a Meet-Up: If possible, I organize a small meet-up or dinner for a few attendees if there is a “dinner on your own” night. It’s a great way to build stronger relationships in a more relaxed setting. Plus, it’s an excellent opportunity to connect people from different circles. It’s okay to upfront tell people “everyone buys their own dinner”. Pro Tip- make a reservation for eight at a restaurant near the hotel a month in advance so that you have a table reserved at a good time.

7. Be a Resource: I always aim to be a connector. If I meet someone who could benefit from knowing someone else I met, I make the introduction. Being a resource for others strengthens my network and fosters goodwill.

8. Reflect and Act: After the conference, I take time to reflect on what I’ve learned and how I can apply it. I also review my new connections and consider how we can support each other moving forward.

Conferences are more than just sessions and speakers; they’re about the people you meet and the relationships you build. By being intentional and proactive, you can transform your conference experience and create a network that supports your personal and professional growth.