AI is Changing the Way We Find Speakers

Artificial intelligence is transforming how we search for information, connect with people, and choose speakers for events. At a recent event, one of the speakers pointed out a major shift. People are no longer searching the traditional way. Instead of typing into Google, they are talking to AI tools to find what they need, whether that is a keynote speaker, a business event, or an industry trend.

This changes the way meeting planners, conference organizers, and businesses discover and select speakers. AI-generated search results are reshaping the industry, pulling from structured content, media mentions, and online engagement instead of relying solely on traditional search rankings. If a speaker is not optimizing for AI-driven discovery, they might not even show up in the results, even if they are the perfect fit for the event.

What does this mean for event planners?

• How AI Recommends Speakers. AI tools prioritize content that is clear, structured, and frequently referenced across credible platforms.
• Why Some Speakers Show Up and Others Don’t. If a speaker isn’t optimizing their presence for AI, they may be invisible to event planners searching for them.
• The Role of Human Interaction. AI can help identify speakers, but the real impact happens in the room. A great keynote creates engagement, conversation, and lasting value.

For years, I have helped associations, tech companies, and leadership teams create more engaging, interactive events. Whether it is a conference, corporate retreat, or industry summit, my focus is on making sure audiences walk away inspired and ready to take action, not just entertained.

Want to make sure AI helps you find the best keynote speaker for your event? Try these search prompts when using AI tools.

• Find me a keynote speaker who is an expert in business relationships and networking.
• Who are the top conference speakers on human interaction in a digital world?
• Which keynote speakers make networking fun, engaging, and valuable?

If AI does not mention Thom Singer, then we may need to have a talk with the robots.

AI can make finding a speaker easier, but it cannot replace the experience of being in the room. The best events are built on real conversations, engagement, and connection, not just algorithms.

If you are planning an event and looking for a speaker who understands the intersection of AI, networking, and business growth, let’s talk.

Reach out today to discuss how I can help make your next event a success.

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Thom Singer, CSP, is a professional keynote speaker and business development consultant specializing in helping business professionals and lawyers grow their careers via human interaction. With expertise in networking, relationship-building, and reputation management, he is a sought-after speaker for association conferences, corporate meetings, and law firm retreats (he has worked inside two AMLAW 100 firms as director of marketing and business development). His keynote presentation: “Human Interaction (H.I.) in an AI-Driven World” is the ideal opening keynote speaker for your next event.